Search Business History Infographic
Found this interesting stuff at PPC Blog which gives us information on how everything started with Yahoo! and is currently trending with Google being the major business leader.
Friday, September 10, 2010
History of Search Engines – $20 Billion Business
Search Business History Infographic
Found this interesting stuff at PPC Blog which gives us information on how everything started with Yahoo! and is currently trending with Google being the major business leader.
Article Spinning Tips – Software Uses & Problem
Writing a Article would need someone to do a good amount of research and dedication towards the topic. Hence its not possible for everyone to write professional quality articles and publish them on their blog or different article directories like EzineArticles.
One of the best way to rank better in the Search Engines is to Submit Articles to different Article Directories which would offer them with backlinks at the end of the articles. Hence, its not a good idea to submit the same article to all these directories because 99% of these would be counted as Duplicate Content and the efforts would go fail. Its always recommended to submit or publish only 100% original articles all over the web for the best results, but this would take a months time to just write one 100 articles to be submitted everywhere, hence this is the situation where in the Article Spinner Softwares come in use.
Article Spinning is a trick used by the Search Engine Optimizers to gain backlinks which would help them boost their website rankings quickly. The spinning software’s would rewrite existing articles completely so that they would look original when checked using copy check tools. Generally many bloggers just republish others content or use the content from Article Directories without linking back and if this happens to your original article, it would make you feel bad because all your efforts would go waste along with Duplicate Content Penalty, hence spinning the same articles to article directories would not be a bad idea.
The idea is simple, use one single Original Article and generate hundreds of clones of these without the need of manual writing and editing. The software would automatically replace multiple words and key phrases in the articles with related words which will actually mean the same but make the articles look completely different in the eyes of Search Engines. There are always multiple combination’s for each word, which are stored in the database of the software.
You can find many free article spinning software’s which would get this task done, but here one of the real problem which you can get while using them. The most important problem with them is the language and the sentence formation of the articles which are generated. They are never upto the mark and its real hard for someone to read and understand the content which is generated. The software cannot know which word would be suitable in a given line and hence even though the content would be 100% Original and would have no limits on words count like Pillar Articles, they cannot be read by real readers and can only be used for the submission to Article Directories because the ultimate goal there is to build backlinks and nothing else.
Is it Recommended to Use this Software?
Well frankly speaking i would recommend you to avoid these kind of automated tools for any of your Search Engine Optimization work because they just waste your time and money. Even writing 5 original articles and submitting to best directories would yield you better results than these Spinned hundreds of articles which are impossible to read. Most of the article sets sold in the Webmaster Forums in the form of PLR articles are all computer generated and there is no point publishing these on your website for getting traffic.
One of the best way to rank better in the Search Engines is to Submit Articles to different Article Directories which would offer them with backlinks at the end of the articles. Hence, its not a good idea to submit the same article to all these directories because 99% of these would be counted as Duplicate Content and the efforts would go fail. Its always recommended to submit or publish only 100% original articles all over the web for the best results, but this would take a months time to just write one 100 articles to be submitted everywhere, hence this is the situation where in the Article Spinner Softwares come in use.
Article Spinning is a trick used by the Search Engine Optimizers to gain backlinks which would help them boost their website rankings quickly. The spinning software’s would rewrite existing articles completely so that they would look original when checked using copy check tools. Generally many bloggers just republish others content or use the content from Article Directories without linking back and if this happens to your original article, it would make you feel bad because all your efforts would go waste along with Duplicate Content Penalty, hence spinning the same articles to article directories would not be a bad idea.
The idea is simple, use one single Original Article and generate hundreds of clones of these without the need of manual writing and editing. The software would automatically replace multiple words and key phrases in the articles with related words which will actually mean the same but make the articles look completely different in the eyes of Search Engines. There are always multiple combination’s for each word, which are stored in the database of the software.
You can find many free article spinning software’s which would get this task done, but here one of the real problem which you can get while using them. The most important problem with them is the language and the sentence formation of the articles which are generated. They are never upto the mark and its real hard for someone to read and understand the content which is generated. The software cannot know which word would be suitable in a given line and hence even though the content would be 100% Original and would have no limits on words count like Pillar Articles, they cannot be read by real readers and can only be used for the submission to Article Directories because the ultimate goal there is to build backlinks and nothing else.
Is it Recommended to Use this Software?
Well frankly speaking i would recommend you to avoid these kind of automated tools for any of your Search Engine Optimization work because they just waste your time and money. Even writing 5 original articles and submitting to best directories would yield you better results than these Spinned hundreds of articles which are impossible to read. Most of the article sets sold in the Webmaster Forums in the form of PLR articles are all computer generated and there is no point publishing these on your website for getting traffic.
Subscribe to Feeds 10 SEO Tips For Your Facebook Fan Page
Since its start as an online networking site, more business has found Facebook as opportunity to market their products and services. Amongst its many features, the fanpage has become a popular trend and even an official online presence secondary to a company or brand’s main website.
With its massive user base amounting to millions and the many options within the site to use as viral tools from the News feed section to the Invitations, Events, Messaging features which are effective in distributing content within the site, several tactics can be used in order to make your company or brand’s Fanpage a successful SEO tool.
This article will discuss and give you the steps on how to maximize the use of your Fanpage and optimize its use as an SEO tool.
10 Facebook Strategies enabling your Fanpage to get maximum or top search results:
1. The Facebook Fanpage name is more effective when you use your Brand name. Ensure that the name resembles and represents your business well. Avoid generic and commonly used words in order to get unique hits. It would also be best not to revise your Brand name of Fanpage name in order to maximize its SEO potential.
2. The Username is also another thing to consider and it would be best to select the most effective one and it would be quite critical to register your Fanpage address or URL at the start. To register a unique URL (or vanity URL), click HERE and register or enlist your preferred Username. Ensure that the keywords used and the main brand name to be used as the URL will not appear to be related to any spam related schemes or existing brands or titles already enlisted in the web. You may do a quick search online for this as Facebook already blacklists a number of URLs that may appear as spam.
3. Consider incorporating or installing Static FBML applications and making extra boxes and tabs. Instead of just settling with the normal provisions in Facebook like wall, info, photos and other base elements, incorporating additional sections will enable you to publish more content and level-up the optimization of your Fanpage. By placing in more content like text, links, images and videos, there are better chances of search engines like Google to track your page and lead the potential market straight to you.
4. Utilize the “About” text box to maximize the exposure of your Fanpage. This is located just under your profile picture and can be utilized by placing important keywords and phrases that will best describe your business or brand. This is quite important because this section has the highest CSS structure in the Fanpage enabling search results to be thrown your way. Be sure to place precise keywords as the allowable space would be a maximum of 250 characters.
5. Another tool that can best drive the Fanpage to maximize its potential for SEO would be the “Info” tab. Ensure placing precise and detailed information about your page or in technical terms, metadata. Placing as much information on the provided fields enables you to indicate keywords links to your main or other websites which will create a higher rank for your page when it comes to hits via various search engines.
6. Maintain your Fanpage regularly by placing in new content such as Status Updates, Events, Wall Posts, Photos and other content that will flag your network for updates regarding your brand. By posting generic keywords for your content or brief events will attain better visibility for your page when done via Facebook search.
7. To further enhance your page’s ranking via Google, you may opt to attach YouTube Videos being that it is also owned by Google, it’s search algorithm will gain you the highest factor for rankings in the search engine affecting your page hits positively.
8. Make the most out of links by placing them directly on your Fanpage’s stream or wall status. The links can be for your main or other websites that will help enhance the link score for your page. You must keep in mind though that it should not be overdone.
9. Be more detailed when posting by placing captions on photos and describing events placing effective keywords for SEO purposes and make your page interesting as well. Other options for this would be branded events with relevant descriptions and a discussion forum so your page can be better indexed by Google.
10. Inbound links for your Facebook Fanpage will boost your page ranking. Increasing this can further upgrade your ranking by incorporating direct links into your website or placing “Find us on Facebook” buttons or badges. There is also a Fan Box tool or widget tools for Facebook pages which will you can place in your website and will allow viewers to click a link leading them to your Facebook Page. You can use the link building tools available at Linknami.com to get more links to your fanpage.
These are just some tips to help upgrade your Facebook visibility page particularly in search engines that will surely take your Fanpage to the next level!
About the author: Andreas Horch is a professional search engine marketing consultant with over 10 years experience in the internet marketing industry and CEO of Linknami.com, which offers online marketing and advertising tools for webmasters, seo’s and small businesses.
With its massive user base amounting to millions and the many options within the site to use as viral tools from the News feed section to the Invitations, Events, Messaging features which are effective in distributing content within the site, several tactics can be used in order to make your company or brand’s Fanpage a successful SEO tool.
This article will discuss and give you the steps on how to maximize the use of your Fanpage and optimize its use as an SEO tool.
10 Facebook Strategies enabling your Fanpage to get maximum or top search results:
1. The Facebook Fanpage name is more effective when you use your Brand name. Ensure that the name resembles and represents your business well. Avoid generic and commonly used words in order to get unique hits. It would also be best not to revise your Brand name of Fanpage name in order to maximize its SEO potential.
2. The Username is also another thing to consider and it would be best to select the most effective one and it would be quite critical to register your Fanpage address or URL at the start. To register a unique URL (or vanity URL), click HERE and register or enlist your preferred Username. Ensure that the keywords used and the main brand name to be used as the URL will not appear to be related to any spam related schemes or existing brands or titles already enlisted in the web. You may do a quick search online for this as Facebook already blacklists a number of URLs that may appear as spam.
3. Consider incorporating or installing Static FBML applications and making extra boxes and tabs. Instead of just settling with the normal provisions in Facebook like wall, info, photos and other base elements, incorporating additional sections will enable you to publish more content and level-up the optimization of your Fanpage. By placing in more content like text, links, images and videos, there are better chances of search engines like Google to track your page and lead the potential market straight to you.
4. Utilize the “About” text box to maximize the exposure of your Fanpage. This is located just under your profile picture and can be utilized by placing important keywords and phrases that will best describe your business or brand. This is quite important because this section has the highest CSS structure in the Fanpage enabling search results to be thrown your way. Be sure to place precise keywords as the allowable space would be a maximum of 250 characters.
5. Another tool that can best drive the Fanpage to maximize its potential for SEO would be the “Info” tab. Ensure placing precise and detailed information about your page or in technical terms, metadata. Placing as much information on the provided fields enables you to indicate keywords links to your main or other websites which will create a higher rank for your page when it comes to hits via various search engines.
6. Maintain your Fanpage regularly by placing in new content such as Status Updates, Events, Wall Posts, Photos and other content that will flag your network for updates regarding your brand. By posting generic keywords for your content or brief events will attain better visibility for your page when done via Facebook search.
7. To further enhance your page’s ranking via Google, you may opt to attach YouTube Videos being that it is also owned by Google, it’s search algorithm will gain you the highest factor for rankings in the search engine affecting your page hits positively.
8. Make the most out of links by placing them directly on your Fanpage’s stream or wall status. The links can be for your main or other websites that will help enhance the link score for your page. You must keep in mind though that it should not be overdone.
9. Be more detailed when posting by placing captions on photos and describing events placing effective keywords for SEO purposes and make your page interesting as well. Other options for this would be branded events with relevant descriptions and a discussion forum so your page can be better indexed by Google.
10. Inbound links for your Facebook Fanpage will boost your page ranking. Increasing this can further upgrade your ranking by incorporating direct links into your website or placing “Find us on Facebook” buttons or badges. There is also a Fan Box tool or widget tools for Facebook pages which will you can place in your website and will allow viewers to click a link leading them to your Facebook Page. You can use the link building tools available at Linknami.com to get more links to your fanpage.
These are just some tips to help upgrade your Facebook visibility page particularly in search engines that will surely take your Fanpage to the next level!
About the author: Andreas Horch is a professional search engine marketing consultant with over 10 years experience in the internet marketing industry and CEO of Linknami.com, which offers online marketing and advertising tools for webmasters, seo’s and small businesses.
Understanding Keyword Selection - What Are Google AdWords Keywords
Your Google AdWord keywords need to accurately describe what your website is offering so that you can drive traffic to your web pages. Therefore, the right keywords for you need to relate directly to your business services and products.
Tip - Why don't you list down the Google Adword keywords that best describes your business before you read on? Understanding keyword selection involves action. So write those keywords down.
Have you made a list of the Google Adword keywords you'll want your website to be related to? Now comes the creative part. You need to refine the keywords you've listed so that it will turn up first among all the other search results. Not only do you want to be the first, you also need a keyword that will target to that specific niche to increase your click-through rate (CTR). This makes your advertising campaign more efficient.
Are you having trouble understanding keyword selection and listing specific keywords and phrases for Google Adwords? Here are a few things to consider:
* Business Location: Are you selling organic soaps in Baltimore, Maryland? Include your location to your list of Google Adwords keywords.
* Product or Service Type: Think about a specific type that your product or service will likely fall in. How can you accurately describe it? Is it recycled or fresh?
* Product or Service Cost: People gravitate towards bargains, so if you're holding a sale for your merchandise or you're offering other items at a discount, then these terms should make their way in your list of Google Adwords keywords.
* Products or Service Branding: If you sell branded products, then include the name of the brand in your Google AdWord keywords.
Picking the right keyword can make the difference between success and failure. Take your time and pick the right keywords that work for your business. The extra effort will be rewarded in better quality traffic to your website
Choosing The Right Keywords With Google AdWords Keyword Tool
Understanding of Google's Adwords keyword tool system is mandatory if you want to run successful and profitable campaigns on the web. With this tool you can identify the most profitable keywords and get the best click pricing on your chosen keyword or phrase. Ranking on the first page is important.
Learn Google's Adwords Keyword Tool To Be Successful
You need to take care when selecting your keywords or phrases, because proper keyword selection will most surely decide the success or failure of your campaigns. In an ideal world, the targeted customer you sent to your site will click your ad, discover your product or service that will fulfil their needs and either make a purchase or generate a lead. But, if a surfer clicks your ad, browses your site then leaves without purchasing or generating a lead, then you lose. Not only did you lose a sale, but you will still have to pay for the click.
Your goal is a good conversation rate, highly targeted customers to your site, and "visits" that convert to sales or a lead. Now, the Google Adwords keyword tool can certainly help you achieve this. You will need to show patience while choosing your selected keyword phrase for your ad campaigns, as keyword selection is critical to campaign performance. Be sure and try to keep your website at the back of your mind during this keyword task. Keywords that appear right, but are not exactly related to your website will do nothing for you, what you need are highly targeted customers, so keep away from keywords that are not directly related. Your chosen keywords should help you to advertise through the Adwords tool campaign. It would be all the more better if these keywords have a wider application than advertising.
Choosing Good Keywords Using Google Adwords Keyword Tool
Let's look at this example, if a person provides "cheap web hosting" on his or her online website and uses "web site hosting" as one of the keywords, this would not be a good choice as an Adword keyword. Customers that are looking for "web hosting" might confuse your site as one offering more traditional "web hosting," instead of the more targeted keyword phrase, "cheap web hosting." They would click on the site and leave without bringing you any business or a lead. But you would have to still pay for that click. So it is important that you use the Google Adwords keyword tool and focus on those keywords that are directly related to what you offer. In the above example, you must include the word "cheap web hosting" into each keyphrase as well. By doing this, hungry, laser-targeted customers looking for cheap web hosting will be automatically driven to your site, and you have a much better chance of getting the sale or lead.
Google Adwords keyword tool really is a user-friendly tool that will allow you to add new keywords but also take out keywords at any time you want to from your Ad campaign. Another great feature of Google Adword keyword tool is its flexibility. In fact, all the keywords that you find can be changed to a higher or lower price per click
Besides the Google Adwords keyword tool, there is another option called the new keyword elite. You should give it a try. Google Adwords keyword tool really is a great way to make a niche in any market, get the right prices, do the right business and make a neat profit!
Learn Google's Adwords Keyword Tool To Be Successful
You need to take care when selecting your keywords or phrases, because proper keyword selection will most surely decide the success or failure of your campaigns. In an ideal world, the targeted customer you sent to your site will click your ad, discover your product or service that will fulfil their needs and either make a purchase or generate a lead. But, if a surfer clicks your ad, browses your site then leaves without purchasing or generating a lead, then you lose. Not only did you lose a sale, but you will still have to pay for the click.
Your goal is a good conversation rate, highly targeted customers to your site, and "visits" that convert to sales or a lead. Now, the Google Adwords keyword tool can certainly help you achieve this. You will need to show patience while choosing your selected keyword phrase for your ad campaigns, as keyword selection is critical to campaign performance. Be sure and try to keep your website at the back of your mind during this keyword task. Keywords that appear right, but are not exactly related to your website will do nothing for you, what you need are highly targeted customers, so keep away from keywords that are not directly related. Your chosen keywords should help you to advertise through the Adwords tool campaign. It would be all the more better if these keywords have a wider application than advertising.
Choosing Good Keywords Using Google Adwords Keyword Tool
Let's look at this example, if a person provides "cheap web hosting" on his or her online website and uses "web site hosting" as one of the keywords, this would not be a good choice as an Adword keyword. Customers that are looking for "web hosting" might confuse your site as one offering more traditional "web hosting," instead of the more targeted keyword phrase, "cheap web hosting." They would click on the site and leave without bringing you any business or a lead. But you would have to still pay for that click. So it is important that you use the Google Adwords keyword tool and focus on those keywords that are directly related to what you offer. In the above example, you must include the word "cheap web hosting" into each keyphrase as well. By doing this, hungry, laser-targeted customers looking for cheap web hosting will be automatically driven to your site, and you have a much better chance of getting the sale or lead.
Google Adwords keyword tool really is a user-friendly tool that will allow you to add new keywords but also take out keywords at any time you want to from your Ad campaign. Another great feature of Google Adword keyword tool is its flexibility. In fact, all the keywords that you find can be changed to a higher or lower price per click
Besides the Google Adwords keyword tool, there is another option called the new keyword elite. You should give it a try. Google Adwords keyword tool really is a great way to make a niche in any market, get the right prices, do the right business and make a neat profit!
The Difference Between Google AdWords & AdSense
A lot of people are confused about the difference between Google's AdWords and AdSense programs. And many times, I have seen web sit owners putting AdSense ads on their sites when it really makes no sense to do so. So, I wanted to give you a brief explanation of the differences between the programs and let you know when it does make sense to put AdSense on your site.
AdWords is a pay-per-click advertising program where you bid on keywords and write ads that appear on Google when people type in those keywords. When someone clicks on your ad, you pay Google however much you bid on the keyword.
AdWords can bring your site instant traffic. You've probably seen these ads on Google on the right-hand side of the screen under "sponsored links" whenever you search for something.
The AdWords program is ingenious in the fact that it is one of the only forms of advertising that lets advertisers target people who are looking for the exact thing they carry. If done correctly, a smart Google AdWords campaign can bring highly targeted traffic to your web site.
AdSense is a program that lets Google put AdWord ads directly on your web site. What Google does is determine what your web site is all about and it places text and image ads that are relevant to your web site.
When someone clicks on the ad on your site, you make money.
When You Should Put AdSense On Your Site
As a rule of thumb, AdSense is a good idea if you have a content site (meaning you aren't selling anything). Many people have sites that are informative in nature. Google's AdSense program allows people with these kinds of sites to earn a little (or a lot depending on how popular the site is)of money from the site.
But putting them on your business site is a bad idea.
Here's why:
By putting AdSense ads on your site, you basically become a billboard for your competitors.
Imagine Home Depot putting up a large billboard in front of its store for Lowe's.
That's what a site owner is doing when they put AdSense ads on their site. You are putting up advertising for competitors in your field.
So, remember: if you have a content site, AdSense is a good way to earn a little extra money. But if you're selling something, forget AdSense...
...but by all means use AdWords.
It's a great way to get traffic to your site...in a hurry
AdWords is a pay-per-click advertising program where you bid on keywords and write ads that appear on Google when people type in those keywords. When someone clicks on your ad, you pay Google however much you bid on the keyword.
AdWords can bring your site instant traffic. You've probably seen these ads on Google on the right-hand side of the screen under "sponsored links" whenever you search for something.
The AdWords program is ingenious in the fact that it is one of the only forms of advertising that lets advertisers target people who are looking for the exact thing they carry. If done correctly, a smart Google AdWords campaign can bring highly targeted traffic to your web site.
AdSense is a program that lets Google put AdWord ads directly on your web site. What Google does is determine what your web site is all about and it places text and image ads that are relevant to your web site.
When someone clicks on the ad on your site, you make money.
When You Should Put AdSense On Your Site
As a rule of thumb, AdSense is a good idea if you have a content site (meaning you aren't selling anything). Many people have sites that are informative in nature. Google's AdSense program allows people with these kinds of sites to earn a little (or a lot depending on how popular the site is)of money from the site.
But putting them on your business site is a bad idea.
Here's why:
By putting AdSense ads on your site, you basically become a billboard for your competitors.
Imagine Home Depot putting up a large billboard in front of its store for Lowe's.
That's what a site owner is doing when they put AdSense ads on their site. You are putting up advertising for competitors in your field.
So, remember: if you have a content site, AdSense is a good way to earn a little extra money. But if you're selling something, forget AdSense...
...but by all means use AdWords.
It's a great way to get traffic to your site...in a hurry
Adsense, Boost Your Payout 400%, No Really How?
How?
Dead easy.
I implemented this tactic myself yesterday on one of my sites and my CTR has gone up 300% and it hasn't been 24hrs yet. Needless to say I'll be spending the rest of the morning making changes to my Adsense ads across my site network.
What is it?
Sorry can't resist a little intrigue.
It's very simple. Using the Leaderboard banner 728 x 90 I added small images/photos above each ad at 140 x 100.
These photos are broadly related to the ads and draw the eye of the visitor to the ad. Which the ad alone maybe would not do. Once their eye is drawn they read the ad text below the image and they are much more likely to click.
Google already knows of this tactic and I know a number of people have approached them via email before implementing the images. Obviously nobody wants their account suspended. The good news is Google are fine with it, for now at least. Although a few warnings have gone out with regard to animated images not being appropriate. So no flash or animated gifs!
You can view this in action on one of my sites - http://www.how-to-make-money-online.info/
You can't fail to see it at the top of the page.
Now I hope this is new information to you. If so I know it's going to be damn useful. :) And most of all profitable!
The benefit of this over Google's own 'image ads' is, you choose the image for one and the basic text ad appeals for another. As I'm sure you're aware text ads work better than image ads. This seems to work better than both separately by combining them together, the major boost comes from you being able to select the most relevant image to your site content.
About the Author
Darren Yates owner of http://www.how-to-make-money-online.info a site about Making Money Online and Internet Marketing. Packed with news, tips, resources, thousands of Internet marketing articles and powerful links would like to invite you personally to pay us a visit. :)
This article comes with reprint rights. You are free to reprint and distribute it as you like.
All that we ask is that you do not make any changes, that this resource text is include, and that the link above is intact.
Dead easy.
I implemented this tactic myself yesterday on one of my sites and my CTR has gone up 300% and it hasn't been 24hrs yet. Needless to say I'll be spending the rest of the morning making changes to my Adsense ads across my site network.
What is it?
Sorry can't resist a little intrigue.
It's very simple. Using the Leaderboard banner 728 x 90 I added small images/photos above each ad at 140 x 100.
These photos are broadly related to the ads and draw the eye of the visitor to the ad. Which the ad alone maybe would not do. Once their eye is drawn they read the ad text below the image and they are much more likely to click.
Google already knows of this tactic and I know a number of people have approached them via email before implementing the images. Obviously nobody wants their account suspended. The good news is Google are fine with it, for now at least. Although a few warnings have gone out with regard to animated images not being appropriate. So no flash or animated gifs!
You can view this in action on one of my sites - http://www.how-to-make-money-online.info/
You can't fail to see it at the top of the page.
Now I hope this is new information to you. If so I know it's going to be damn useful. :) And most of all profitable!
The benefit of this over Google's own 'image ads' is, you choose the image for one and the basic text ad appeals for another. As I'm sure you're aware text ads work better than image ads. This seems to work better than both separately by combining them together, the major boost comes from you being able to select the most relevant image to your site content.
About the Author
Darren Yates owner of http://www.how-to-make-money-online.info a site about Making Money Online and Internet Marketing. Packed with news, tips, resources, thousands of Internet marketing articles and powerful links would like to invite you personally to pay us a visit. :)
This article comes with reprint rights. You are free to reprint and distribute it as you like.
All that we ask is that you do not make any changes, that this resource text is include, and that the link above is intact.
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